It's new eCommerce MasterPlan Episode Day!
Time to wrap your ears around our latest interview.
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Guest = Roman Petrochenkov, Carwow
Roman Petrochenkov is the Head of Marketing & Media Analytics at Carwow. Carwow is a one-stop shop for changing your car – offering customers the ability to a buy a new or used car, or sell their existing vehicle. Founded in 2013 they now operate in the UK, Germany and Spain. In 2024 they grew 50% with nearly £3 billion worth of cars bought on the site, and £1.8 billion of cars listed for sale through the Sell My Car service.
What are we talking about?
How Carwow Uses AI to Test, Learn, and Scale Faster
Roman is back on the show to share how Carwow is using AI across the business, from speeding up experimentation to building smarter, more reliable workflows. We explore what happens when AI moves from a useful tool to a core part of how an eCommerce team works – including the surprising impact on workload, productivity and growth.
Hit PLAY to hear:
🤖How Carwow got its teams experimenting with AI at scale
⚡Why AI has taken Roman’s team from 10 projects to 50
🛠️ The secret to making AI tools actually useful: the “harness”
💷 Why you should NOT let AI directly control your Google Ads
🚀 How AI can make eCommerce testing 10x cheaper
🧠 The surprising downside of AI: why doing more can leave teams more exhausted
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[05:31] One-on-one adoption strategy
[09:00] Consolidating AI Tools at Work
[11:25] Choosing the right tools for teams
[14:47] Discussing sustainability and resource use
[17:08] Using AI for different tasks
[22:42] Evaluating the idea process
[23:17] Mental exhaustion from constant AI work
[25:04] Listen to Roman’s Top Tips!
Episodes you may have missed
What if your marketing could do more of the heavy lifting? Phil Draper shows how agentic marketing can make that possible.
How do you turn a first-time discovery into a customer who keeps coming back? Gemma Mills of JOMO Club shares the secret.
From creative community to £23m marketplace, Liat Karpel Gurwicz shares how DeviantArt made the leap.
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