It's new eCommerce MasterPlan Episode Day!
Time to wrap your ears around our latest interview.
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Guest = Phil Draper, Manago AI
Phil Draper is the CEO at Manago AI an AI-powered Customer Engagement Platform for modern marketer, which means he’s deeply involved in working out how AI can best support eCommerce brands to do more powerful marketing.
What are we talking about?
Agentic Marketing – How to Make It Work for You
In this episode, Phil and Chloe explore how agentic AI can help eCommerce teams implement more of their marketing strategy, analyse data faster, and uncover new opportunities for growth. They also discuss what separates the businesses getting real value from AI from those still using it for basic tasks.
Hit PLAY to hear:
🤖 Why agentic AI is more than just generating better copy
📈 How AI could help you implement 75–80% of your marketing strategy
🔍 The overlooked power of AI for faster, deeper data analysis
🔗 Why connecting multiple data sources can unlock new growth insights
🧠 The mindset that separates AI experimenters from AI leaders
⚡ How to turn AI's speed into a real eCommerce growth advantage
Listen Now:
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[04:48] Adapting eCommerce Tactics
[06:42] Trusting autonomous marketing systems
[11:32] Using AI in marketing strategies
[13:27] Evolution of abandoned cart campaigns
[18:48] Using AI for data tasks
[21:48] Integrating diverse data for insights
[23:14] Listen to Phil’s Top Tips!
Episodes you may have missed
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From creative community to £23m marketplace, Liat Karpel Gurwicz shares how DeviantArt made the leap.
Ciarán Crean of Mick’s Garage shares what it really takes to handle 25,000 orders a month without losing the plot.
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