It's new eCommerce MasterPlan Episode Day!
Time to wrap your ears around our latest interview.
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Guest = Gemma Mills, JOMO Club
Gemma Mills is the Founder of JOMO Club, the UK's Leading Alcohol-Free Drinks Discovery Club. Founded in 2022, they’ve already sold over £1million of product via their Shopify store.
What are we talking about?
Subscription Growth: How JOMO Club Turns Discovery Into Repeat Customers
In this episode, Gemma shares how JOMO Club has evolved from a subscription discovery box into a wider eCommerce business. She also reveals how they use events, digital marketing and customer insight to keep growing as the market changes.
Hit PLAY to hear:
🚀 How JOMO Club grew beyond its subscription box
🔍 Why product discovery can become a powerful growth strategy
📈 How to adapt your eCommerce strategy as your market matures
🎪 5 ways to make your next eCommerce event more successful
💰 How to track the real ROI of in-person events
🔄 Why combining digital and physical touchpoints can drive growth
Listen Now:
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[04:48] Starting JOMO Club and eCommerce
[08:21] Running the business with family
[13:30] Transitioning to Virtual Events
[15:04] Engaging and effective trade show presence
[19:22] Setting up versatile event spaces
[22:14] Listen to Gemma’s Top Tips!
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Ciarán Crean of Mick’s Garage shares what it really takes to handle 25,000 orders a month without losing the plot.
Turn “just browsing” into “add to cart” with smarter product discovery from Jay O’Neill of Next.
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