It's new eCommerce MasterPlan Episode Day!
Time to wrap your ears around our latest interview.
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Guest = Ciarán Crean, Mick's Garage
Ciaran Crean is the co-founder & CEO at Mick’s Garage a car parts & accessories store. Founded in 2004 they now sell regularly via their custom website into over 34 countries. With over 10 million listings the range has expanded way beyond just car parts now including far more categories like outdoor sports equipment, camping gear, and roof racks – all meaning they ship a whopping 25,000 orders a month on average.
What are we talking about?
Mick’s Garage: Scaling to 25,000 Orders a Month with Custom eCommerce Technology
In this episode, Mick’s Garage has built its growth around keeping its technology and development in-house, allowing the team to experiment quickly with new verticals, improve the customer experience and test new ideas. In this episode, Ciaran shares how they approach AI, product data, international expansion and the operational challenges of running a 10-million-product eCommerce business.
Hit PLAY to hear:
🚀 How Mick’s Garage scaled to 25,000 orders a month
🛠️ Why custom tech became essential for 10M+ product listings
🌐 How dedicated websites helped unlock new growth opportunities
📈 The playbook for taking new verticals from paid ads to SEO growth
📦 Why Mick’s Garage moved away from direct supplier fulfilment
🤖 How they’re using AI to help customers find the right products
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[04:30] Building custom eCommerce solutions
[07:06] Launch of dedicated UK website
[10:16] Launching and Growing New Verticals
[14:11] Revenue sources and supply chain management
[20:18] Efficient order processing system
[24:20] Listen to Ciaran’s Top Tips!
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