It's new eCommerce MasterPlan Episode Day!
Time to wrap your ears around our latest interview.
⏩ Forwarded this email? Subscribe to get your own copy here
Guest = Jay O'Neill, Next
Jay O’Neill was Product Manager of Product Discovery at Next, one of the UK’s most successful high street retailers focused on fashion and homewares. Jay specialises in growth through digital marketing, CRO, and tech stack optimisation. He scaled soak.com from £2 to £80million, drove digital growth at Holland & Barrett, and took Bathroom Mountain from £0 to £40million in 18 months.
What are we talking about?
Using Product Discovery to Create a Better Shopping Experience and Drive Growth
In this episode, returning guest Jay shares what he learned from leading Product Discovery at Next, from getting the foundations of product data right to using AI and search insights to uncover new growth opportunities. He also explains how eCommerce teams can make product discovery work harder across SEO, PPC, onsite search and the wider customer journey.
Hit PLAY to hear:
🔎 Why product discovery is now much bigger than onsite search
📊 The 20% of product attributes that deserve your attention
🤖 How AI can uncover valuable insights hidden in search data
🛍️ Why better product data should come before better tech
📈 How to turn emerging product trends into SEO and sales opportunities
🧹 The surprising reason you should regularly clean up your search rules
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'eCommerce MasterPlan' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[03:09] AI in product discovery
[06:16] Dealing with data silos
[10:34] Using AI to analyze search data
[14:42] Improving search and utilizing chatbots
[16:27] Choosing the right chatbot provider
[19:26] Leveraging domain authority for SEO
[23:33] Listen to Jay’s Top Tips!
Episodes you may have missed
Can subscriptions and AI transform sustainable fashion? Janis Thomas shares how.
AI could change how products reach shoppers. Mark Howell explains how.
Tariq Kazemi reveals how BLD BRO scaled fast with Shopify, Amazon, and community.
Thanks to our Sponsors
When an AI recommends a product to your customer, is it recommending yours? Rithum surveyed over a thousand US and UK shoppers on how they use AI to find, compare, and choose.
One in five shoppers had bought from a brand they’d never heard of because AI recommended it — and only five percent verify what AI tells them by visiting the brand’s own site.
AI is answering these questions already. The data you publish decides what it says.
Want to Sponsor the Podcast? click here
Or Sponsor the newsletter? click here