It's new eCommerce MasterPlan Episode Day!
Time to wrap your ears around our latest interview.
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Guest = Janis Thomas, Clothes Doctor
Janis Thomas is the CMO at Clothes Doctor a fast-growing UK clothing-care brand selling premium laundry and fabric-care products. Founded in 2017 they are now a 7 figure business selling via wholesale, Amazon and their Shopify store.
What are we talking about?
How Clothes Doctor Is Growing with Smarter Subscriptions, AI, and Sustainability
In this episode, Janis shares how Clothes Doctor has built a multi-channel growth engine while staying focused on making clothing care easier and more sustainable. She also reveals the marketing lessons, challenges and opportunities that come with scaling a fast-growing eCommerce brand beyond its Shopify store.
Hit PLAY to hear:
🔄 Why adding a subscription isn’t enough — and the question you should ask first
📈 How to attract higher-quality customers who stick around
🤖 How Clothes Doctor uses AI to do more with a small team
💡 Janis’s approach to getting better results from ChatGPT
🌱 Why sustainability alone may not be enough to win new customers
📦 How two very different subscription products can drive growth in the same business
Listen Now:
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[03:55] Challenges in media subscriptions
[07:04] Caring for clothes longevity
[11:28] Using Sidekick with Shopify
[14:35] Launching Seasonal Care Subscription Box
[17:30] Discussing laundry product varieties
[20:38] Joining a sustainable brand
[24:29] Listen to Janis’s Top Tips!
Episodes you may have missed
AI could change how products reach shoppers. Mark Howell explains how.
Tariq Kazemi reveals how BLD BRO scaled fast with Shopify, Amazon, and community.
What would you do in the CFO seat? Dan Major puts your instincts to the test.
Thanks to our Sponsors
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AI is answering these questions already. The data you publish decides what it says.
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