It's new eCommerce MasterPlan Episode Day!

Time to wrap your ears around our latest interview.

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Guest = Ankit Jadav, Portmeirion Group

Ankit Jadav is the Global Head of Digital Operations at Portmeirion Group, home to six unique homeware and fragrance brands with a combined 750 years of trading… including Spode, Portmeirion, Royal Worcester, Nambe, Pimpernel and Wax Lyrical. Turnover is now £110,000,000 of which 10% is DTC.

What are we talking about?

Best-of-Breed vs Consolidation: Choosing the Right eCommerce Tech Stack

In this episode, Ankit shares how his team manages five DTC brands with just eight people, why they recently consolidated their tech stack, and what he looks for when evaluating new technology. It's a masterclass in building an eCommerce operation that is efficient, scalable, and focused on delivering real ROI.

Hit PLAY to hear:

  • 🚀 How one team manages 5 DTC brands with just 8 people

  • 🛠️ The surprising reason the "best" eCommerce tool can hurt your results

  • 📈 Why consolidating your tech stack could unlock faster growth

  • 💰 How to evaluate new software without wasting budget on shiny objects

  • 🎯 The next big tech investment Ankit believes every retailer should consider

  • 🤖 Where AI is actually delivering value in eCommerce (and where it's mostly hype)

Listen Now:

You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

OR just search 'eCommerce MasterPlan' on your favourite podcast app.

Don't forget to follow when you find us.

You can also find the notes and listen on the website, just click here for this week's new episode.

Key timestamps to dive straight in:

[09:36] Implementing and Scaling eCommerce Projects
[12:02] Understanding code for collaboration
[16:01] Evaluating tech stack consolidation
[21:04] Implementing a Customer Data Platform
[22:35] Exploring AI for internal use
[26:08] Listen to Ankit’s Top Tips! 

Episodes you may have missed

  • AI Search meets Meta Ads—Douglas Holm reveals the strategy powering Myrqvist’s success.

  • Kresse Wesling reveals how waste became a thriving, purpose-driven brand.

  • Chloe Thomas shares 14 eCommerce mistakes that can quietly drain growth and profits.

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