It's new eCommerce MasterPlan Episode Day!

Time to wrap your ears around our latest interview.

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Guest = Kresse Wesling CBE, Elvis and Kresse

Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 to rescue London’s decommissioned fire-hose, they now sell via their Shopify site and wholesale. They donate 50% of their profits to charity – and have donated nearly £500,000 to date, AND saved over 315 tonnes of materials from landfill.

What are we talking about?

Scaling Impact: How Elvis & Kresse Turned Waste Into a Thriving Regenerative Brand

Since joining us four years ago, Kresse and her team have taken their mission to a whole new level. In this conversation, she shares how they're building a regenerative business that restores ecosystems, creates new revenue streams, and challenges traditional thinking about growth, sustainability, and long-term success.

Hit PLAY to hear:

🌱 How Elvis & Kresse turned a sustainability mission into a regenerative business model
🍷 Why they spent 5 years building a vineyard before earning a single penny from it
♻️ The surprising checklist they use before launching products from new waste streams
🚀 How purpose-driven brands can create growth opportunities competitors miss
📈 Kresse's advice for finding a marketing agency that actually delivers results
💡 Why "a business is just a group of people and a series of decisions" could change how you think about growth forever

Listen Now:

You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.

OR just search 'eCommerce MasterPlan' on your favourite podcast app.

Don't forget to follow when you find us.

You can also find the notes and listen on the website, just click here for this week's new episode.

Key timestamps to dive straight in:

[04:06] Sustainability goals on the farm
[09:14] Embracing regenerative farming practices
[10:48] Criteria for choosing projects
[13:46] Concerns about microplastic pollution
[16:10] Corporate responsibility and transparency
[19:34] Wine production practices and additives
[24:07] Struggling with rapid changes
[28:28] Listen to Kresse’s Top Tips!

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Search became a powerful growth engine for Spirithoods with Latif Hamilton explaining how.

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eCommerce MasterPlan 601