It's new eCommerce MasterPlan Episode Day!
Time to wrap your ears around our latest interview.
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Guest = Latif Hamilton, Spirithoods
Latif Hamilton is the creative CEO at Spirithoods, who sell animal inspired apparel and give 10% back to endangered animals. Founded in 2009 they now sell via their Shopify store and wholesale, and sell over $4 million of fashion a year.
What are we talking about?
The Search-Driven Fashion Strategy That Helped Spirithoods Scale
In this episode, Latif shares how Spirithoods uses SEO and search trend data to shape everything from product design to launch timing and product naming.
It’s a fascinating look at how eCommerce brands can blend creativity with data to drive growth, build customer demand, and stay resilient in a turbulent fashion market.
Hit PLAY to hear:
🔍 How Spirithoods uses SEO data to decide which products to create
📈 The search trend strategy behind their $4M fashion brand growth
🛍️ Why timing your product launches can massively impact sales
🎯 The tiny SEO tweaks that help products rank higher on Google
🔥 How festival season and pop culture drive ecommerce demand
⚠️ The harsh reality of tariffs, fashion bankruptcies & surviving market chaos
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'eCommerce MasterPlan' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[04:38] Launching eCommerce after trade show
[07:50] Preparing for business changes
[11:02] Microplastic pollution and solutions
[14:37] How Spirit Hoods took off
[18:48] Using SEO to guide trends
[19:38] Spotting trends in yellow fashion
[24:44] Timing product launches with trends
[26:21] Tying product development to SEO
[30:13] Listen to Latif’s Top Tips!
Episodes you may have missed
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Steve Willicott of Uncle Matt’s Hats shows how storytelling and UGC can turn customers into loyal fans.
Learn how Hayley Jones of Moon Phase Studios transformed seasonal demand into £1M with smarter email marketing.
Time to tackle AI Search
2026 State of AEO Report
A year ago, most marketers weren't thinking about AI search. Now it's one of the fastest moving channels in the industry and nobody has a playbook yet.
So we built one. We surveyed hundreds of marketers to find out how they're approaching answer engine optimization, where they're investing, what's actually working, and what isn't.
The result is the 2026 State of AEO Report. Real data. Real strategies. A clear picture of where AI search is headed and how to get ahead of it.
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