It's new eCommerce MasterPlan Episode Day!
Time to wrap your ears around our latest interview.
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Guest = Hayley Jones, Moon Phase Studios
Hayley Jones is the Artist and Founder at Moon Phase Studios. The studio exists to empower its customers to become more attuned to the moon through art, books, and rituals. It was founded in November 2020 when they went from zero to £200k in 8 just weeks! Now they sell via their Shopify store & Etsy store doing over £1million a year.
What are we talking about?
How Moon Phase Studios Scaled to £1M with Email Marketing & Seasonal Strategy
In this episode, Hayley shares how the business has evolved from a fast-growing startup into a mature, highly seasonal brand with a loyal customer base.
She breaks down the strategies behind their success today—from email-first marketing and pre-orders to finding a breakout product and building a business that thrives despite its “peaky” nature.
Hit PLAY to hear:
How Moon Phase Studios grew from £0 to £1M+ (and what they’d do differently) 🚀
Why email marketing now beats Facebook ads for their revenue 📧
The 13 Moon Journal that changed everything (and why it sells so well) 🌙
How pre-orders bring in cash months early (and reduce peak stress) 💸
The truth about running a “peaky” seasonal business—and making it work 📈
Why they brought fulfilment back in-house (and boosted profits) 📦
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'eCommerce MasterPlan' on your favourite podcast app.
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You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[05:14] Launching the 13 Moon Journal
[09:36] Pre-order strategy and benefits
[11:52] Building the Initial Team
[14:59] Challenges with US fulfillment cente
[18:31] Exciting 2026 customer-driven projects
[22:34] Listen to Hayley’s Top Tips!
Episodes you may have missed
From DTC to B2B, see how Moyu scaled to €1.5M with Roel Schatorjé
How to unlock real profit growth in 2026—no fluff, just results with experts Dan Bond, Sandeep Shah & Jamie Lee
Faye Whitley of Beevive turned one simple idea into a multi-million pound brand—discover the smart moves behind the buzz
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