It's new eCommerce MasterPlan Episode Day!
Time to wrap your ears around our latest interview.
Guest = Roel Schatorjé, Moyu
Roel Schatorjé is the Founder of MOYU, sellers of erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Founded in 2019 they now sell via wholesale, and their Shopify store, in total sales are €1.5million a year.
What are we talking about?
From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy
In this episode, Roel shares how the business has evolved over the last three years – shifting from DTC to B2B, streamlining the team, and expanding internationally in a far more sustainable way.
It’s an honest look at what it really takes to scale an eCommerce brand without burning cash or adding complexity.
Hit PLAY to hear:
How Moyu turned everyday customers into high-value B2B clients 💼
The exact shift that helped them scale to €1.5M revenue 🚀
Why cutting their team from 10 to 4 actually made them MORE efficient ⚙️
The smart (and cheaper) way they’re expanding internationally 🌍
How sampling and real-world experiences are driving sales 🤝
The simple process fixes saving them hours of wasted time every week ⏳
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'eCommerce MasterPlan' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[04:42] Balancing current projects and development
[07:30] Streamlining quoting and retail growth
[11:53] Promoting the notebook via sampling
[13:35] Corrugated stone paper packaging
[17:31] Challenges of international expansion
[21:24] Flexible work arrangements for agents
[23:28] Listen to Roel’s Top Tips!
Episodes you may have missed
How to unlock real profit growth in 2026—no fluff, just results with experts Dan Bond, Sandeep Shah & Jamie Lee
Faye Whitley of Beevive turned one simple idea into a multi-million pound brand—discover the smart moves behind the buzz
How focusing on a single core product powered Project Repat by Nathan Rothstein
Please support our advertisers:
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Want to advertise to our audience? click here