It's new eCommerce MasterPlan Episode Day!
Time to wrap your ears around our latest interview.
Guests = Dan Bond, Sandeep Shah & Jamie Lee
Earlier this year we brought you an episode all about how to grow in 2026, taken from a webinar for eCommerce Tech.
Well… we did another one all about profits in 2026, so I thought you’d appreciate me sharing it with you here too.
I’m joined by 3 experts, each with a very different take on it all.
We had a fascinating time discussing the big stories – so I know you’ll get a ton out of this.
What are we talking about?
How to Grow Profits in 2026
In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a recent webinar focused on one big question: How can eCommerce brands grow both sales and profits in 2026?
From intelligent offers and smarter discounting to experimentation, retention, and measuring what truly matters, this is a practical, insight-packed conversation designed to help you grow more efficiently in 2026..
Hit PLAY to hear:
Why most brands are losing money with discounts (and how to fix it) 💸
The simple shift that separates demand creation vs demand capture 🎯
How to stop pouring budget into a “leaky bucket” of customers 🪣
The truth about conversion rate – dead metric or still king? 📊
How to grow sales AND profit at the same time (yes, really) 📈
The #1 mindset top brands use to consistently improve performance 🧠
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'eCommerce MasterPlan' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[07:55] Intelligent Offers
[19:15] The advice I've been giving most often to brands to help them improve their profits is...
[27:00] How to measure success? KPIS, Metrics, Benchmarks and more
[35:00] CRO improvements are the only way to improve ALL your marketing performance
[44:26] You CAN grow profits and sales at the same time
[52:30] Final Takeaways!
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