It's new eCommerce MasterPlan Episode Day!
Time to wrap your ears around our latest interview.
Guest = Faye Whitley, Beevive
Faye Whitley is the co-founder and managing director of Beevive, creators of The Original Bee Revival Kit, and recent Dragon’s Den stars. Founded in 2018, they’ve sold over £2million of product via their Shopify store and over 350 wholesale customers selling their products in the UK.
What are we talking about?
How Beevive Built a Multi-Million Pound Brand from a Single Product Idea
In this episode, Faye shares how a simple idea turned into a fast-growing, purpose-led eCommerce brand. We explore how Beevive scaled through community, crowdfunding, and smart channel strategy – while staying true to its mission of helping bees and educating customers.
Hit PLAY to hear:
🐝 How a single moment saving a bee turned into a £2M eCommerce brand
🚀 The exact steps Beevive used to grow from idea to multi-channel success
💡 Why community-led marketing (not ads) drove real traction
🎯 The smart way they use Kickstarter to fund and launch new products
🛍️ How wholesale + DTC unlocked faster, more stable growth
🌱 The simple brand mission that made customers care—and keep buying
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'eCommerce MasterPlan' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[03:53] Saving a struggling bumblebee
[06:41] Creating eco-friendly bee solutions
[11:40] Viral video boosted early growth
[14:02] Giving back through education
[16:55] Launching through Kickstarter
[22:45] Preparing for a product launch
[25:11] Listen to Faye’s Top Tips!
Worth Checking Out…
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Episodes you may have missed
How focusing on a single core product powered Project Repat by Nathan Rothstein
From Playful Beginnings to a £12M Toy Empire—The Brilliant Rise of Joe Jaques
Vishy Ramchander on how a brand can capitalise on consumers’ changing sustainability habits
Want to advertise to our audience? click here