It's new eCommerce MasterPlan Episode Day!
Time to wrap your ears around our latest interview.
Guest = Nathan Rothstein, Project Repat
Nathan Rothstein is co-founder of Project Repat, who turn your favourite old t-shirts into quilts. Founded in 2012 they now sell via a Shopify site and do $12million a year.
What are we talking about?
How Sticking to One Core Product Drove Project Repat’s $12M eCommerce Success
Returning to the podcast a decade after his first appearance, Nathan shares how staying focused on one core product, building trust, and adapting to challenges like COVID and iOS changes have powered their long-term growth – while continuously refining their marketing and operations.
Hit PLAY to hear:
How they built a $12M eCommerce brand by not launching new products 🚫
The “triple down” strategy that turned one idea into long-term success 💡
Why trust is the #1 factor driving conversions (and how to build it fast) 🔐
The “nice nagging” email strategy that turns procrastinators into customers 📩
What really happened to their business after Apple’s iOS changes 📉➡️📈
How Meta’s new algorithm helps small brands find the right customers 🎯
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'eCommerce MasterPlan' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[06:00] "T-Shirts Into Memory Blankets"
[07:19] ”Turning T-Shirts Into Memories”
[10:48] Remote Team Dynamics
[15:40] "T-Shirt Prep & Deadlines"
[18:30] Women Athletes & Trust Building
[20:46] Listen to Nathan’s Top Tips!
Episodes you may have missed
From Playful Beginnings to a £12M Toy Empire—The Brilliant Rise of Joe Jaques
Vishy Ramchander on how a brand can capitalise on consumers’ changing sustainability habits
Luke Bream shares his story going from a small market stall to an 8-figure eCommerce Brand.
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