It's new eCommerce MasterPlan Episode Day!
Time to wrap your ears around our latest interview.
Guest = Vishy Ramchander, Reloom
Bhavishya Ramchander is the CEO at Reloom, a platform where conscious consumers meet verified, sustainable fashion brands. Founded in 2025 they’ve been featured in Forbes, Business Insider, Vogue Europe and at the Drapers Conscious Fashion Summit, they already have over 20 verified brands on the platform.
What are we talking about?
Fashion and Sustainability - what do consumers want now, and how can brands benefit from it?
In this episode, Vishy shares what today’s fashion consumers really want when it comes to sustainability—and why good intentions alone aren’t translating into purchases. She breaks down the key barriers holding shoppers back, and reveals how brands can turn transparency, data, and circular models into real commercial advantage.
Hit PLAY to hear:
Why shoppers say they want sustainable fashion—but still buy fast fashion 👀
The 2 biggest barriers killing sustainable sales (and how to fix them)
How adding the right data to product pages can boost conversions 📈
Why sustainability should be treated like a product feature—not a marketing message
The resale opportunity most fashion brands are still missing ♻️
How upcoming regulations could become your biggest competitive advantage 🚀
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'eCommerce MasterPlan' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[05:57] "Sustainable Fashion: Price & Trust"
[09:22] "Sustainable Shopping by Values"
[12:25] Sustainability: Asset, Not PR Stunt
[16:47] "Sustainability Data Boosts Conversions"
[17:31] "Resale Market and Circular Design"
[23:40] "Plan Early for Brand Success"
[25:40] Listen to Vishy’s Top Tips!
Episodes you may have missed
How did Valentte go from a small market stall to an 8-figure biz? Luke Bream tells all
Microbz: A Simple eCommerce Success Story with Katie Ward
Rich Chapple shares: WWYD as the new CEO of a fashion brand
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