It's new eCommerce MasterPlan Episode Day!
Time to wrap your ears around our latest interview.
Guest = Luke Bream, Valentte
Luke Bream is the Chief Executive and Co-founder at Valentte, sellers of organic skincare and home fragrance. Founded on a market stall in 2011 they now do £25 million via their WooCommerce store and some on Amazon.
What are we talking about?
From Market Stall to £25M: How Valentte Built an 8-Figure eCommerce Brand
In this episode, Luke shares the story behind Valentte’s journey from a small market stall to an 8-figure eCommerce brand, including the pivotal decisions that accelerated their growth. He explains why the team keeps marketing in-house, how they approach scaling paid ads and creative testing, and what founders must change in their leadership to grow a business from millions to $100M and beyond.
Hit PLAY to hear:
How Luke scaled Valentte from a market stall to £25M in eCommerce revenue 🚀
The £50k loan + Facebook ads decision that triggered explosive growth
Why Luke believes most brands should run their ads in-house (not with agencies)
The creative testing strategy behind ad accounts running thousands of ads
How Valentte gets 80% of orders from returning customers 🔁
Why AI changes the game for eCommerce execution — and what it still can’t replace 🤖
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'eCommerce MasterPlan' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[05:48] Breaking Business Growth Limits
[07:54] "Scaling: A Personal Business Choice"
[10:36] "Challenges in Scaling Growth"
[14:31] Reducing Complexity in Manufacturing
[19:16] In-House Creative: Key to Ads
[20:17] "Ad Strategy Requires Scale"
[23:34] "Embracing Iteration and Letting Go"
[26:45] Listen to Luke's Top Tips!
Episodes you may have missed
Microbz: A Simple eCommerce Success Story with Katie Ward
Rich Chapple shares: WWYD as the new CEO of a fashion brand
Seep’s back on the show, this time with guest Ed Hamilton.
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