It's new eCommerce MasterPlan Episode Day!
Time to wrap your ears around our latest interview.
…and it’s also time to welcome you to our re-launched email newsletter!
This is our first send from our new email marketing platform, and you’ll notice we’ve given the email a nice little design refresh and improved the content (well, we think so - if you have thoughts, please reply and let us know!).
We’re also now going to be sending you updates about our podcast releases - what’s new on eCommerce MasterPlan on a Monday, and on Keep Optimising on a Wednesday - if you want less, then please use the “email preferences” link in the footer via which you can select which of our emails you do and don’t get.
We have lots more improvements to come - so watch this space!
In the meantime, I hope you find our newsletter useful, and any feedback, please let me know.
Here’s to a great week
Chloe
PS, and yes, I’m super pleased that we managed to coincide the email relaunch with this epic episode with Rich 🤓.
Guest = Richard Chapple, exCMO of Gymshark
Rich Chapple was previously the CMO at Gymshark and the CEO at THG Ingenuity, part of The Hut Group, scaling both companies to unicorn valuations. He is now the co-founder at The Growth Foundation, helping eCommerce and DTC brands grow the right way.
What are we talking about?
WWYD If you were starting a new job as CEO at an 8-figure fashion brand?
In this What Would You Do episode, Rich shares exactly what he’d do in his first 90 days as the new CEO of an 8-figure fashion brand.
From finding the real “truth” in the numbers to sharpening strategy, building the right team, and focusing on profitable growth, this conversation is packed with practical guidance for any eCommerce leader looking to scale with clarity and control.
Hit PLAY to hear:
The exact first 90-day plan for a new CEO stepping into an 8-figure eCommerce brand
How to find the real “truth” in your numbers (and the costly mistakes most brands miss)
The simple Where to Play / How to Win framework to cut complexity and drive growth
Why most 8-figure brands are structured for survival, not scale — and how to fix it
The hidden growth opportunity in CRM and customer insight most teams ignore 📈
A low-cost traffic tactic that can deliver 70–90% off media rates 👀
Listen Now:
You can find the show on all the top podcast players including Apple Podcasts, Spotify, and YouTube.
OR just search 'eCommerce MasterPlan' on your favourite podcast app.
Don't forget to follow when you find us.
You can also find the notes and listen on the website, just click here for this week's new episode.
Key timestamps to dive straight in:
[05:52] eCommerce Evolution and Increased Competition
[09:19] "Defining Truth Across Business Metrics"
[11:45] "Financial Analysis by GP Bands"
[14:46] Strategic Alignment and Execution Framework
[17:09] "How to Win with Strategy"
[22:41] Scaling Strategy and Future Planning
[25:39] "Developing Leaders Through Cross-Discipline"
[28:33] "Testing Strategies for Business Growth"
[31:29] Listen to Rich’s Top Tips!
Episodes you may have missed
Seep’s back on the show, this time with guest Ed Hamilton.
Tech Stack Challenges? You need our chat with James Gurd - WWYD if you were embarking on a replatform in 2026?
Bootstrapping? Amy Knight from Must Have Ideas shares how they’ve grown to £30million.
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